Starbucks Sales Declining

I’m sure a lot of people are familiar with the boycott of popular franchises that have expressed their support for Israel, like Starbucks and McDonald’s. Starbucks has lost $12 billion in market value as people are taking back their investments from worry that the boycott will cause money loss. They’ve also had a recent instance where their union announced their support for Palestinians. Red Cup Day is popular in Starbucks as it’s free and reusable with their purchase, so employees waited for this day when workers were extremely understaffed to boycott and not open. Starbucks hadn’t addressed the issue properly, just mentioned briefly how they don’t agree with the union and said to be raising wage pay by 3% in 2024.