PRADA PRADASCOPE: A NEW VISION OF BEAUTY, LA

Prada Beauty is celebrating the recent launch of the brand’s first mascara, Pradascope Lash Extending Mascara, with an immersive Pradascope gallery. Open in the middle of Beverly Hills from April 11-13 from 12-7PM, the experiential pop-up provides a new vision of beauty.

Inside the Pradascope gallery, you are invited to explore the extending power of Pradascope Mascara and open endless dimensions of lash expression: visible lash length, gravity-defying lift, and cutting edge brush technology. You can discover a fashion-inspired, Re-Nylon robotic installation, enter the Lash Bar for a makeup touch-up (by appointment only), be entranced by tech-driven photo moments, and get a taste of Prada Beauty with bespoke, mascara-inspired beverages.